Sensor Analytics Pioneers, Supply Chain Experts, Data Scientists, Logicians, Big Data Evangelists, Leaders

Rich Carlson Chief Executive Officer

Rich Carlson Chief Executive Officer

Rich Carlson Chief Executive Officer

As CEO, Rich Carlson brings more than 20 years’ experience in the software and wireless space to Savi. Carlson has many passions — leading technology and IoT companies to their full potential, cheering on University of Virginia athletics, and participating in endurance sports. He enjoys putting strategic planning, go-to-market strategies, and revenue generation expertise to work to propel companies to high growth — it’s a rush that doesn’t grow old.

In 2012, Rich founded the Neon Dolphin Technology Group, a consultancy that advises and helps grow IoT (Internet of Things) and software firms. Before founding Neon Dolphin, Carlson spent eight years as CEO at Wireless Matrix Corporation, where he transformed the business from a niche satellite provider to a leader in the fleet management SaaS (software-as-a-service) industry.

Born and raised in New York, Carlson has a B.A. in History from the University of Virginia, and an M.B.A from Georgetown University. Rich loves world literature and world music (acid jazz, Brazilian, dub, reggae, and electronica). He is a long-time fan of Thievery Corporation, a DC-based recording artist, and DJ collective. When he is not training for an Ironman Triathlon, Rich, his wife Lisa, and five children are planning their next travel adventure.

Jeff Friedman Savi CFO

Jeff Friedman Chief Financial Officer

Jeff Friedman Chief Financial Officer

Jeff Friedman is Savi’s Chief Financial Officer.  He leads the company’s growth financing strategy and is responsible for managing all aspect of the company’s finance and accounting functions.

Most recently, Jeff was the Chief Operating Officer of Pherson Associates.  He provided overall strategic direction and operational management of the company and its affiliates.

Jeff was a Founding Partner and Managing Director of Monumental Venture Partners, an early stage venture capital firm.  MVP’s portfolio companies included Telverse Communications (acquired by Level 3), Cinea (acquired by Dolby), and Digital Sandbox (acquired by Haystax Technology).  Jeff brings a wealth of expertise in fundraising, investment transactions, exits, and corporate governance.

Jeff also spent ten years with MCI Communications in various financial management roles including Corporate Venture Capital, Mergers & Acquisitions, and Financial Planning and Analysis.

Jeff has a BA in Economics from the University of Virginia and an MBA in Finance from The George Washington University.  He believes that UVA will win the NCAA basketball tournament in his lifetime.

Between them, Jeff and his wife Joan have six kids, a dog, and a cat.  They are looking forward to a downsized empty nest.  Jeff is an avid runner and has completed ten marathons.

Jim Hayden Savi CTO

Jim Hayden Chief Technology Officer

Jim Hayden Chief Technology Officer

As Chief Technology Officer, Jim Hayden shapes the company’s analytics strategy and drives continued innovation among Savi’s full solutions suite.  Jim brings 20 years’ experience conducting award-winning work on the practical application of analytic methods and technologies including knowledge discovery, data mining and predictive analytics. He has a proven track record of building and growing analytics and data businesses from zero to millions of dollars in multiple verticals.

Before joining Savi, Jim was Vice President, Analytics at TEOCO, a leading provider of analytics solutions to communications service providers worldwide. At TEOCO, he was responsible for the creation and delivery of the company’s Big Data analytics solutions focused on producing actionable insights from terabytes of data.

Other key roles included Vice President and Chief Strategy Officer at Mantas, a global analytics leader in the Compliance and Anti-Money Laundering software market. At Mantas, Jim led the spin-off from SRA International, drove business case development for new markets and products, and managed the research, data mining and intellectual property teams.

Vicki Warker Chief Marketing Officer

Vicki Warker Chief Marketing Officer

Vicki Warker is Savi’s Chief Marketing Officer. She leads Savi’s go-to-market strategy and is responsible for defining and positioning the unique value Savi’s predictive and prescriptive analytics bring to the commercial and government supply chain industry.

Prior to joining Savi, Vicki was the Vice President of Marketing for industry innovator, O3b Networks. She successfully positioned the company as the fastest growing Satellite operator in history prior to the company’s sale to SES.

Vicki also held senior executive positions managing product development, product management, offer development, customer experience, and marketing for satellite operator Intelsat and Sprint Business Solutions.

Prior to joining Sprint, she was Vice President-Global Marketing with GE Global eXchange Services. Vicki served in a variety of channel management, product management and marketing roles at Concert Communications before being named Vice President-Marketing, Global Markets.

She holds Master of Science and Bachelor of Science degrees in Civil Engineering from the University of Maryland.

Rosemary Johnston image

Rosemary Johnston Senior Vice President, Government Sales & Operations

Rosemary Johnston Senior Vice President, Government Sales & Operations

As Senior Vice President, Government Sales and Operations, Rosemary Johnston oversees operations, systems support and governance assistance for Savi. She has been with Savi since 2006 and has held a variety of positions in services and support, business process improvement, business integration, and information technology systems.

Rosemary’s understanding of the military supply chain and logistics market comes from a distinguished career in both commercial enterprises and her 23-year service in the United States Air Force. While in the Air Force, she was responsible for spearheading planning and forecasting analyses that were critical to the supply chain community, developing key wartime logistics planning concepts,  and establishing supply policies that impacted the depth and breadth of retail and wholesale supply chains.  She chaired the US Air Force Supply Chiefs Advisory Board, US Air Force Supply Training Team, and US Air Force Supply Wartime Requirements workgroups.  In addition, she also chaired the Supply Chain Council’s Aerospace and Defense working group, which focused on further development of the SCOR Model and use of RFID technology to support and enhance in-transit visibility.

Rosemary holds certification from Defense Acquisition University in Product Lifecycle Management, Acquisition Professional Development and Logistics Management Professional Development.

Ryan Smith Vice President, Commercial Sales

Ryan Smith Vice President, Commercial Sales

Ryan Smith is responsible for commercial sales, sales operations, and global customer relationships for Savi.

Ryan brings fifteen years of experience in supply chain sales, solution selling, strategic account management, consulting and business building in the manufacturing, oil and gas, consumer packaged goods and utility industries. An industry veteran in the supply chain software market, Ryan has successfully led large organizations through periods of high growth. Prior to joining Savi, Ryan held senior positions with GE Digital, where he worked on linking big data, analytical tools and wireless networks with physical and industrial equipment.

Ryan holds a Bachelor of Science degree in Marketing from Arizona State University.


Nanette Efird Savi VP Product

Nanette Efird Vice President, Product

Nanette Efird Vice President, Product

Nanette Efird leads Savi’s product strategy and is responsible for executing the hardware, software, and analytic solution capabilities that bring impact to the global supply chain industry.

Prior to joining Savi, Nanette led GE’s launch of their new Ports Solutions for their ocean business.  She served as the Senior Director of Data and Analytics, and spearheaded key software portfolios for GE Transportation.

For seventeen years Nanette held senior leadership positions at Railinc, a wholly-owned subsidiary of the Association of American Railroads.  There, she worked with shippers and logistics service providers. technologists and operators — all to help bridge the gap in supply chain communications.  As one of the early providers of big data solutions, Nanette developed a passion for using brand new technologies to find unique solutions that addressed the complexities of supply chain challenges for global impact.

She holds a Bachelor of Science degrees in Business Administration from North Carolina Wesleyan College. Nanette is also certified in Supply Chain and Leadership via Penn State and Center for Creative Leadership.

VP, IT & Engineering

Ben Harris Vice President, IT & Engineering

Ben Harris Vice President, IT & Engineering



The soul of Savi —our Engineers, Data Scientists, Product Managers, Developers, Sales Consultants, IT, Finance, Marketers and Operations whizzes

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Danielle Amaro

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Daniel Barclay

John Bedell Senior Software Engineer

John Bedell Senior Software Engineer

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Ed de Bruijn Technical Program Manager

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